Honouring Messika’s 10-year anniversary in the United Arab Emirates, and the opening of the Maison’s new flagship boutique within The Dubai Mall, Valérie Messika illuminated the entirety of the world’s tallest building with an alluring and magnetic video featuring Kendall Jenner, the face of Messika’s 2022 campaign.

The monumental occasion paid tribute to Downtown Dubai by Emaar, the iconic neighbourhood where the Maison was first introduced to the UAE 10 years ago. Valérie Messika pushed the activation button for the exclusive illumination in the presence of Ahmed Seddiqui & Sons, the brand’s long-term local partner, to usher in an exciting new decade for the brand in the UAE.